How to Keep Trade Show Marketing From Becoming As Irrelevant As The World’s Fair

New York World's Fair 1964

There was a time not so long ago where the World’s Fair was the only place you could go to see the wonders of the modern world dazzlingly displayed in one place. Promising futuristic glimpses into the creativity, culture, and commerce of lands near and far, the World’s Fair drew millions of visitors to great cities in Europe, Asia, and the Americas for more than a century. And then, as technology and mass media exposure made the world a smaller place and the exotic “wonders” of the world became well-known and … [Read more...]

Branding Missteps: Stuff You Can’t Make Up, Volume 1

Pajunk Medical

Global Branding 101 teaches that if you’re going to compete globally, make sure your brand translates appropriately. This weekend at a major medical technology trade show I came across a company that apparently never took that class. Say hello to Pajunk Medical Systems. Now, from what I’ve since found out, Pajunk Medical Systems is a German medical device company with a decades-long history of success, founded in 1964 by the brothers Horst and Heinrich Pajunk. And, according to the helpful fellow at the Pajunk … [Read more...]

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