As more and more medical technology companies dip their toes in the social media marketing waters, a quick scan of their collective on-line presence shows that many haven’t really gotten the hang of it yet. And that’s OK. Because one of the keys to the successful integration of social media into the marketing mix is not getting it perfect from the start, it’s having the commitment to stick with it, learn as you go, and press on. It’s no different from nurturing any other positive long-lasting relationship. … [Read more...]
