Social Media Marketing – MC2: Pure Energy

New King Of The Hill? Why LinkedIn May Be The Best B2B Social Media Platform Out There

March 19, 2013 By Tom McCall 2 Comments

I’ll admit it, I have a soft spot in my heart for LinkedIn. If it weren’t for the business-oriented social media site, a headhunter working for my current employer never would have found me. And I wouldn’t be happily working for an innovative medical technology firm that lets me wear flip flops and jeans to work while I gaze (occasionally) at the Pacific from my office in sunny San Clemente, CA. But marketers who think of LinkedIn solely as a job search tool are missing point. And missing a great opportunity … [Read more...]

Filed Under: 3. Show Who You Are Tagged With: Digital Marketing, Facebook, LinkedIn, Social Media Marketing

Learning the Art of Patience and Persistence. How To Build Social Media Relationships That Last

March 1, 2013 By Tom McCall Leave a Comment

As more and more medical technology companies dip their toes in the social media marketing waters, a quick scan of their collective on-line presence shows that many haven’t really gotten the hang of it yet. And that’s OK. Because one of the keys to the successful integration of social media into the marketing mix is not getting it perfect from the start, it’s having the commitment to stick with it, learn as you go, and press on. It’s no different from nurturing any other positive long-lasting relationship. … [Read more...]

Filed Under: 3. Show Who You Are Tagged With: Facebook, LinkedIn, Social Media, Social Media Marketing

7 Easy Steps to Creating MedTech Social Media Content that Gets Results and Keeps Your Regulatory Team Happy

January 24, 2013 By Tom McCall 3 Comments

If you’re like me, there’s nothing you hate more than having a great marketing idea get squashed by regulatory and never see the light of day for fear of running afoul of the FDA. I get why it happens (and thankfully it doesn’t happen that often). I just don’t like it. That’s why, when it comes to social media engagement, we’ve developed a process that keeps our regulatory team happy while allowing us marketing types to create content that gets noticed, talked about, and shared. You can too. Here’s … [Read more...]

Filed Under: 3. Show Who You Are Tagged With: Digital Marketing, LinkedIn, Medical Device, Medical technology, messaging, Social Media Marketing

Facebook Stole $6,245.42 From Me And I Want It Back!

November 21, 2012 By Tom McCall Leave a Comment

The ICU Medical Facebook page has 7,271 people that “like” our page as I write this. Roughly 1,000 of these likes came through organic efforts to reach out to clinicians with whom we wanted to have an ongoing dialog. The rest came as a result of a series of carefully targeted Facebook ad campaigns that cost us in aggregate a whopping $6,245.42. I know that in the scheme of things, that’s not a lot of money. But I want it back. And I want it now! You see, despite paying Facebook for those incremental likes, … [Read more...]

Filed Under: Uncategorized Tagged With: Facebook, Social Media Marketing

Building Brands that Build Business

Follow Tom via E-Mail

Top Posts & Pages

Archives

Tags

Tom’s Twitter Feed