Simply Put. Three Things I’ve Learned in Thirty Years of Professional Writing

March 6, 2013 By Leave a Comment
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I’ve been writing stuff for a living for more than three decades. In that time people have paid me to write—among other things—newspaper and magazine articles, business proposals, marketing plans, video scripts, print ads, radio ads, TV ads, websites, press releases, and pithy tomes to help new brides choose the right silverware pattern to suit their busy lifestyle. No matter what I am writing, the goal is the same: to get an idea from my brain into another person’s brain using the fewest number of words … [Read more...]

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Making Human Connections. Why You Should Always Strive to Simply Communicate Complex Value

February 26, 2013 By Leave a Comment
Screen Shot 2013-03-26 at 11.42.25 AM

The basic premise of this blog is that the best way to communicate a complex value proposition, to market a complex product, or to position a complex organization is to do it as simply as possible, but no simpler. For technology-driven organizations, this can be a challenging concept. But, as the cover story of the current issue of the AMA’s Marketing News magazine points out, the results are worth it. “More B-to-B marketers are finding that cutting through the technical talk to communicate in more human terms … [Read more...]

Filed Under: 1. Know Who You Are, 2. Be Who You Are, 3. Show Who You Are Tagged With: ,

Tell Me a Story. Why Medical Technology Marketing Doesn’t Have To Be Lifeless

November 28, 2012 By Leave a Comment
Dr. Diana K. Lopez, the inspiration behind the Diana Hazardous Drug Compounding System. A story of tragedy leading to innovation.

Those of us who work in medical technology marketing are a pretty lucky bunch. We get to bring products and technologies to market that make a real difference in the lives of real people. Products that help doctors and nurses provide better care. Products that improve efficiencies and reduce the cost of care. Products that save lives. So why is it that so much medical technology marketing is lifeless drivel when we have such a powerful story to tell? I think some of it has to do with the long, involved, and … [Read more...]

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Keeping it Simple is Harder than it Seems

October 10, 2012 By Leave a Comment
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Albert Einstein once said: “if you can’t explain it simply, you don’t understand it well enough.” Simplicity is a powerful differentiator. That’s why I decided to focus this blog on the four simple principles I believe are essential for building a successful brand. Whether you are running an established business or launching a start-up, the keys to branding and business success are the same. Simply put, you need to: > Know Who You Are > Be Who You Are > Show Who You Are > Grow Who … [Read more...]

Filed Under: 1. Know Who You Are, 2. Be Who You Are, 3. Show Who You Are, 4. Grow Who You Are Tagged With: , , ,
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