Global Branding 101 teaches that if you’re going to compete globally, make sure your brand translates appropriately. This weekend at a major medical technology trade show I came across a company that apparently never took that class. Say hello to Pajunk Medical Systems. Now, from what I’ve since found out, Pajunk Medical Systems is a German medical device company with a decades-long history of success, founded in 1964 by the brothers Horst and Heinrich Pajunk. And, according to the helpful fellow at the Pajunk … [Read more...]
