Reassuring Customers After Data Hacking: How Vudu Did It Right And What We Can Learn From It

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I just got an e-mail (see below) from the CTO of on-line movie streaming service Vudu telling me that thieves broke into their Silicon Valley offices recently and made off with computer hard drives containing customer data. My immediate reaction was "yikes!" but then I read on. Unlike a lot of notices that I get on an all too regular basis from banks and retail outlets, this wasn't an impersonal message about an undisclosed "security event" that led to a compromise of customer data. I was … [Read more...]

The Circle of Life, Brand Development Style

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Like so many elements of marketing, the process of developing and articulating a differentiated brand is an ongoing one. Done right, it's a continual cycle of discovery, definition, communication, and evolution. At ICU Medical, we broke the process down into four easy to understand steps, each with its own set of strategies, objectives, and tactics that ultimately led to what we believe to be a sustainable brand that fits who we are today and has flexibility to extend to where we want to go tomorrow. In a … [Read more...]

Why Good Enough Isn’t And Never Will Be

Mediocrity

“We believe mediocrity should be rooted out, then trampled, beaten and ground into submission like the shameless trash that it is. How about you?” I have had that pithy statement framed and hanging in my office(s) for the past 15 years or so. It comes from an ad concept that was developed for and pitched to Kodak Professional Imaging when I managed that account for an East Coast ad agency in the mid 90s. Kodak didn’t buy the concept. They went for something safer. Less edgy. Mediocre. Now they’re … [Read more...]

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