New King Of The Hill? Why LinkedIn May Be The Best B2B Social Media Platform Out There

March 19, 2013 By 2 Comments
IN Crown

I’ll admit it, I have a soft spot in my heart for LinkedIn. If it weren’t for the business-oriented social media site, a headhunter working for my current employer never would have found me. And I wouldn’t be happily working for an innovative medical technology firm that lets me wear flip flops and jeans to work while I gaze (occasionally) at the Pacific from my office in sunny San Clemente, CA. But marketers who think of LinkedIn solely as a job search tool are missing point. And missing a great opportunity … [Read more...]

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Learning the Art of Patience and Persistence. How To Build Social Media Relationships That Last

March 1, 2013 By Leave a Comment
Marathon

As more and more medical technology companies dip their toes in the social media marketing waters, a quick scan of their collective on-line presence shows that many haven’t really gotten the hang of it yet. And that’s OK. Because one of the keys to the successful integration of social media into the marketing mix is not getting it perfect from the start, it’s having the commitment to stick with it, learn as you go, and press on. It’s no different from nurturing any other positive long-lasting relationship. … [Read more...]

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7 Easy Steps to Creating MedTech Social Media Content that Gets Results and Keeps Your Regulatory Team Happy

January 24, 2013 By 3 Comments
socialmediaicon51

If you’re like me, there’s nothing you hate more than having a great marketing idea get squashed by regulatory and never see the light of day for fear of running afoul of the FDA. I get why it happens (and thankfully it doesn’t happen that often). I just don’t like it. That’s why, when it comes to social media engagement, we’ve developed a process that keeps our regulatory team happy while allowing us marketing types to create content that gets noticed, talked about, and shared. You can too. Here’s … [Read more...]

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Why Are Medical Technology Companies Slow to Embrace the Power of Community?

November 8, 2012 By Leave a Comment
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When I was interviewing for the head marketing job at ICU Medical a few years ago, Dr. George "Doc" Lopez, the CEO who founded the company in 1984, asked me: "what do you know about social media marketing? Do you think we need to pay attention to it?" After working for Doc for a while now, I realize that what he really meant was "I have been doing a lot of research into social media marketing and I think we need to get on board. Now." As usual, Doc was right. I agreed with him. I got hired. We got started. From … [Read more...]

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