New King Of The Hill? Why LinkedIn May Be The Best B2B Social Media Platform Out There

March 19, 2013 By 2 Comments
IN Crown

I’ll admit it, I have a soft spot in my heart for LinkedIn. If it weren’t for the business-oriented social media site, a headhunter working for my current employer never would have found me. And I wouldn’t be happily working for an innovative medical technology firm that lets me wear flip flops and jeans to work while I gaze (occasionally) at the Pacific from my office in sunny San Clemente, CA. But marketers who think of LinkedIn solely as a job search tool are missing point. And missing a great opportunity … [Read more...]

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Learning the Art of Patience and Persistence. How To Build Social Media Relationships That Last

March 1, 2013 By Leave a Comment
Marathon

As more and more medical technology companies dip their toes in the social media marketing waters, a quick scan of their collective on-line presence shows that many haven’t really gotten the hang of it yet. And that’s OK. Because one of the keys to the successful integration of social media into the marketing mix is not getting it perfect from the start, it’s having the commitment to stick with it, learn as you go, and press on. It’s no different from nurturing any other positive long-lasting relationship. … [Read more...]

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Facebook Stole $6,245.42 From Me And I Want It Back!

November 21, 2012 By Leave a Comment
Dislike

The ICU Medical Facebook page has 7,271 people that “like” our page as I write this. Roughly 1,000 of these likes came through organic efforts to reach out to clinicians with whom we wanted to have an ongoing dialog. The rest came as a result of a series of carefully targeted Facebook ad campaigns that cost us in aggregate a whopping $6,245.42. I know that in the scheme of things, that’s not a lot of money. But I want it back. And I want it now! You see, despite paying Facebook for those incremental likes, … [Read more...]

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Why Are Medical Technology Companies Slow to Embrace the Power of Community?

November 8, 2012 By Leave a Comment
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When I was interviewing for the head marketing job at ICU Medical a few years ago, Dr. George "Doc" Lopez, the CEO who founded the company in 1984, asked me: "what do you know about social media marketing? Do you think we need to pay attention to it?" After working for Doc for a while now, I realize that what he really meant was "I have been doing a lot of research into social media marketing and I think we need to get on board. Now." As usual, Doc was right. I agreed with him. I got hired. We got started. From … [Read more...]

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