As an ex ad agency guy, I know how difficult it is to drum up new business in an exceptionally competitive marketplace. I've been the guy who picks up the phone and tries to get through to the marketing decision maker with the message about how our services can help make their life easier, propel their business to new heights, or solve that unsolveable problem. Hated it! And the fact is, I don't remember a single cold call that ever turned into a meaningful assignment. But when I made the jump to the client … [Read more...]
