How The Accelerating Adoption Of Mobile Technology Will Enable And Challenge MedTech Marketers

May 17, 2013 By Leave a Comment
Are you using mobile technology to reach and influence decision makers today? You should be. Photo courtesy Welch Allyn, Inc. ________________________

Increasing access to mobile technology is on the verge of forever transforming the way healthcare professionals assess, diagnose, treat, and manage their patients’ illnesses inside and outside the hospital. In the same way, 24 x 7 real-time access to information about products, technologies, and services that can help facilitate that transformation has already fundamentally changed the way medical marketers reach and influence clinical decision makers. If you're not already using mobile technology in your … [Read more...]

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Reassuring Customers After Data Hacking: How Vudu Did It Right And What We Can Learn From It

April 10, 2013 By Leave a Comment
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I just got an e-mail (see below) from the CTO of on-line movie streaming service Vudu telling me that thieves broke into their Silicon Valley offices recently and made off with computer hard drives containing customer data. My immediate reaction was "yikes!" but then I read on. Unlike a lot of notices that I get on an all too regular basis from banks and retail outlets, this wasn't an impersonal message about an undisclosed "security event" that led to a compromise of customer data. I was … [Read more...]

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New King Of The Hill? Why LinkedIn May Be The Best B2B Social Media Platform Out There

March 19, 2013 By 2 Comments
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I’ll admit it, I have a soft spot in my heart for LinkedIn. If it weren’t for the business-oriented social media site, a headhunter working for my current employer never would have found me. And I wouldn’t be happily working for an innovative medical technology firm that lets me wear flip flops and jeans to work while I gaze (occasionally) at the Pacific from my office in sunny San Clemente, CA. But marketers who think of LinkedIn solely as a job search tool are missing point. And missing a great opportunity … [Read more...]

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7 Easy Steps to Creating MedTech Social Media Content that Gets Results and Keeps Your Regulatory Team Happy

January 24, 2013 By 3 Comments
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If you’re like me, there’s nothing you hate more than having a great marketing idea get squashed by regulatory and never see the light of day for fear of running afoul of the FDA. I get why it happens (and thankfully it doesn’t happen that often). I just don’t like it. That’s why, when it comes to social media engagement, we’ve developed a process that keeps our regulatory team happy while allowing us marketing types to create content that gets noticed, talked about, and shared. You can too. Here’s … [Read more...]

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Cold Calling in the Age of Digital Networking. Enough Already!

November 9, 2012 By Leave a Comment
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As an ex ad agency guy, I know how difficult it is to drum up new business in an exceptionally competitive marketplace. I've been the guy who picks up the phone and tries to get through to the marketing decision maker with the message about how our services can help make their life easier, propel their business to new heights, or solve that unsolveable problem. Hated it! And the fact is, I don't remember a single cold call that ever turned into a meaningful assignment. But when I made the jump to the client … [Read more...]

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