Like so many elements of marketing, the process of developing and articulating a differentiated brand is an ongoing one. Done right, it's a continual cycle of discovery, definition, communication, and evolution. At ICU Medical, we broke the process down into four easy to understand steps, each with its own set of strategies, objectives, and tactics that ultimately led to what we believe to be a sustainable brand that fits who we are today and has flexibility to extend to where we want to go tomorrow. In a … [Read more...]
