The basic premise of this blog is that the best way to communicate a complex value proposition, to market a complex product, or to position a complex organization is to do it as simply as possible, but no simpler. For technology-driven organizations, this can be a challenging concept. But, as the cover story of the current issue of the AMA’s Marketing News magazine points out, the results are worth it. “More B-to-B marketers are finding that cutting through the technical talk to communicate in more human terms … [Read more...]
