Attention MedTech Marketers: Don’t Tell Me How Your Product Works Before You Tell Me Why I Should Care.

January 30, 2013 By 2 Comments
Don't wasting any time detailing HOW your product works before clearly establishing WHY customers should care.

When you’ve been part of a team that has spent years developing a breakthrough new medical technology, there’s a unique sense of pride and accomplishment that comes when it’s time to launch it into the marketplace. And as a marketer, this is your time to shine. A product launch is the time to show what a difference your product will make in the world. How it will improve the quality of care. How it will empower clinicians to excel. How it will impact patient lives. Don’t blow it by boring people to death … [Read more...]

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7 Easy Steps to Creating MedTech Social Media Content that Gets Results and Keeps Your Regulatory Team Happy

January 24, 2013 By 3 Comments
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If you’re like me, there’s nothing you hate more than having a great marketing idea get squashed by regulatory and never see the light of day for fear of running afoul of the FDA. I get why it happens (and thankfully it doesn’t happen that often). I just don’t like it. That’s why, when it comes to social media engagement, we’ve developed a process that keeps our regulatory team happy while allowing us marketing types to create content that gets noticed, talked about, and shared. You can too. Here’s … [Read more...]

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How to Keep Trade Show Marketing From Becoming As Irrelevant As The World’s Fair

January 8, 2013 By Leave a Comment
New York World's Fair 1964

There was a time not so long ago where the World’s Fair was the only place you could go to see the wonders of the modern world dazzlingly displayed in one place. Promising futuristic glimpses into the creativity, culture, and commerce of lands near and far, the World’s Fair drew millions of visitors to great cities in Europe, Asia, and the Americas for more than a century. And then, as technology and mass media exposure made the world a smaller place and the exotic “wonders” of the world became well-known and … [Read more...]

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