When you’ve been part of a team that has spent years developing a breakthrough new medical technology, there’s a unique sense of pride and accomplishment that comes when it’s time to launch it into the marketplace. And as a marketer, this is your time to shine. A product launch is the time to show what a difference your product will make in the world. How it will improve the quality of care. How it will empower clinicians to excel. How it will impact patient lives. Don’t blow it by boring people to death … [Read more...]
Attention MedTech Marketers: Don’t Tell Me How Your Product Works Before You Tell Me Why I Should Care.
There was a time not so long ago where the World’s Fair was the only place you could go to see the wonders of the modern world dazzlingly displayed in one place. Promising futuristic glimpses into the creativity, culture, and commerce of lands near and far, the World’s Fair drew millions of visitors to great cities in Europe, Asia, and the Americas for more than a century. And then, as technology and mass media exposure made the world a smaller place and the exotic “wonders” of the world became well-known and … [Read more...]